Decoy Effect
An "irrelevant" option worth 30% of your sales
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Customer Service Done Right
Decrease frustration. Increase satisfaction... And revenue!
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Celebrity Endorsements Done Right
Not everyone does it.
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Men vs Women
The different perspectives.
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The Founder Story
The What. The How. The Who.
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Looking Luxurious
How and why market your product like a luxury.
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Supercharging Your User Reviews
"98% of users recommend this newsletter"
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Door In The Face Technique
Go big, then go small to get the 'yes'.
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Foot In The Door Technique
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Regret Aversion
How to leverage the fear of missing out
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The Pratfall Effect
Make more blunders, make more sales
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