Decoy Effect
An "irrelevant" option worth 30% of your sales
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Subscribe to Psychology of Marketing
The Rolex Obsession
Rolex's guide to marketing psychology
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Metaphorical Mastery
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The Creative Sweet Spot
Oreo's Secret to Diversification
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Barnum Statements
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Your Above The Scroll Formula
The right way to write your headline, sub-headline, and CTA.
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Ads That Stick
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Progressive Disclosure Effect
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Reactance Theory
And a 23% increase in conversions.
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Never Start With 0
Initial momentum, even if artificial, will get your users hooked and more likely to follow-through.
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Time-Based Scarcity
And Bumble's 24 Hour Rule
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