Peak-End Theory
How to make people think positively about your product, even if it’s not perfect.
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Mimicry
Why do we automatically echo the behaviors of other people?
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Availability Heuristic.
More emotions, more memories. More memories, more benjis.
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The Zeigarnik Effect
Do you know why we remember incomplete tasks better? This explains it.
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The Halo Effect
Nailing your next product launch with this credibility sandwich.
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Sustainable revenue
Sustainability-focused practices that will help you stand out & generate impact.
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Restricting referrals
For the right audience, and done right, this can increase your revenue.
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Customer Service Done Right
Decrease frustration. Increase satisfaction... And revenue!
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Celebrity Endorsements Done Right
Not everyone does it.
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Men vs Women
The different perspectives.
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