Hey there 👋 - Abhi here!
Happy Thursday to the 23,075 marketers here today :)
I spent the last week at the Grow LA conference, recovering from all the fatigue that followed and writing out this banger of an email.
Today we're going to cover:
An example from The Beard Club
And how you can apply the same
Estimated Reading Time = 3 minutes
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My Pick Of The Week
Email marketing is a powerful tool. We've all heard that.
But getting started is the hardest part. Well, no more...
With 25 ChatGPT Prompts from Chase Dimond - a marketing nerd with over $100M in email-attributable revenue - you're in safe hands.
All you have to do:
As a marketing psychologist, I would also suggest running some tests of your own ;)
Now, onto today's piece 🤝
My 21st birthday is 3 weeks away. Still, I sit here with a patchy excuse of a beard. So naturally, I made my way to The Beard Club's website in search of the one gift any 21-year-old dude could hope for. And guess what I found?
Potentially the right solution, yes. But I also found an undeniable offer. A psychological tactic that works like a charm. Can you see it?
When the pop-up is presented, you have 2 clear options:
Enter your email and continue
Admit that you "Don't Like Free Stuff."
And let's be honest, who doesn't like free stuff?
That copy is the perfect example of a Barnum statement:
a generic statement that could apply to anyone
but the readers believe it's being applied specifically to them
It sounds like a simple change, but the results can be powerful. Take a look at this example from the host of the Nudge Podcast:
The key stats:
Changed nothing but the headline copy and text
And it increased CTRs by 15%+
So how do we apply this same principle to your business?
3 Insights For You
1/ Replace the Opt-Out
The Beard Club did a great job. But I think this pop-up from CXL absolutely crushed it.
First, they completely removed the exit button, so now the viewers can only opt out by hitting the button with the Barnum statement.
An easy way to increase impressions and decrease exits.
2/ Add an Element of Personalization
Keep the emphasis on the reader.
Make it seem like it's specifically their burden with words like "I" or "Your."
3/ Aggravate The Problem
Connect the Exit CTA copy to the bigger problem - whatever it may be.
In this case, it includes "spending $$$ on traffic that doesn't convert."
Emphasizing the issue, making it one worth solving.
Now, hitting "YES" seems like a no-brainer.
That's all for this Thursday! 1 marketing breakdown & 3 tactics to get you started
If you missed it last week, we analyzed Your Above The Scroll Formula
A Review From A Fellow Marketing Psychologist...
So what did you think of today's piece?
So what did you think of today's newsletter?
I appreciate all your feedback and read every comment.
I look forward to reading your feedback :)
See you next Thursday,
Abhishek "Beard In Progress" Shah